There’s a better way to compare and buy insurance
Welcome to YouSet, a Canadian-made, technology-driven insurance platform.
We’re not your parent’s insurance company or broker
YouSet is an insurtech company built to simplify how Canadians shop for home and car insurance.
Founded in 2017, YouSet combines proprietary technology and licensed insurance brokers to re-imagine the insurance experience. Our goal is to give Canadians the speed and transparency of a digital platform, with the support and expertise of real, empathetic experts when needed.
YouSet by the numbers
Why more Canadians are switching to YouSet
One form. Multiple options.
Stop jumping between sites and fielding phone calls. Fill out one simple form and instantly compare multiple insurers and quotes—all in one place.
Savings don’t stop after year one
We don’t just help you find a great price once. We automatically check your options at renewal, so you’re never unknowingly overpaying.
From quote to covered in minutes
Hours of phone calls and endless paperwork used to be the norm. Now, get covered—from quote to proof of insurance—in minutes, entirely online.
Help is only a text away
No waiting on hold or chasing callbacks. Our licensed brokers and insurance experts are available by text, phone, or email.
Recognition from trusted organizations
YouSet has earned recognition from independent organizations for our growth and innovation. We’re proud of how far we’ve come, but we’re even more focused on where we’re going, which is continuing to build a better insurance experience for Canadians.
YouSet named one of Canada’s Top Growing Companies
YouSet ranks #71 on The Globe and Mail’s 2026 list of Canada’s Top Growing Companies, placing 17th in the Technology and Telecom category. Read the full press release. ›
#17
Tech category
#71
Overall
YouSet Named One of the Top 50 Global Property Insurance Startups
YouSet ranks #31 on Dealroom’s global property insurance startup list, making it the only Canadian company featured. Read the full list. ›
YouSet Featured Among the World’s Top Car Insurance Startups
YouSet ranks #39 on Dealroom’s global car insurance startup list, making it the only Canadian company featured. Read the full list. ›
YouSet’s co-founders and leaders
Shop with complete confidence
YouSet is held to the highest professional and regulatory standards in every province we operate in. As a licensed insurance broker, we are legally required to act in your best interest, meaning we recommend coverage based on what fits you best, not what benefits us most. Plus, all YouSet brokers meet continuous education, ethics, and conduct requirements, so you’re always working with qualified and empathetic insurance professionals.
YouSet is licensed and regulated by RIBO (Registered Insurance Brokers of Ontario), the independent self-regulatory body for insurance brokers in Ontario. As such, we are held to rigorous professional standards and are bound by a strict code of conduct.
YouSet is licensed and regulated by RIBO (Registered Insurance Brokers of Ontario), the independent self-regulatory body for insurance brokers in Ontario. As such, we are held to rigorous professional standards and are bound by a strict code of conduct.
As seen in trusted media outlets across Canada
Get to know YouSet better
Whether you’re here to partner with us, write about us, or get insured, these resources will help you get to know YouSet.
YouSet is used to compare and buy home and auto insurance online in Canada. With YouSet, you can also:
- Compare multiple insurance quotes side by side from leading Canadian insurers
- Customize policies, so you’re not paying for coverage you don’t need or missing what you do
- Access broker-exclusive rates and automatically apply eligible discounts
- Purchase insurance securely online from anywhere
- Get personalized recommendations and empathetic support from licensed brokers and insurance experts
- Manage your policy and make simple modifications through your online account
- Save year after year with proactive renewal price alerts
Comparing home and car insurance quotes can quickly become overwhelming, especially if it is your first time. With YouSet by your side, however, the process is completely straightforward. Here’s how to buy insurance with YouSet:
- Start a quote
- Answer a few questions about yourself
- Wait a few seconds as our algorithms automatically compare quotes from several major Canadian insurers in our network and apply exclusive discounts to get you the best price
- Customize your policy by adding optional coverages, adjusting limits, and selecting the deductible that you can realistically afford
- Complete your purchase directly on YouSet through our secure online checkout
- Have questions along the way? Our team of certified insurance experts are here to offer personalized support and answer any questions you might have about insurance.
YouSet is a licensed insurance brokerage, not an insurance company. The difference between the two is that an insurance company underwrites and holds your policy, while a broker like YouSet works on your behalf to source quotes from multiple insurers and puts your interests first, because we work for you, not for them.
YouSet is free to use. We do not charge users any brokerage fees, and there are no hidden costs. You, the customer, do not pay us; the insurer does. Like all insurance brokerages in Canada, when you purchase a policy from us, the insurer who wins your business pays us a standard commission, at no extra cost to you.
YouSet is powered by proprietary technology that automates everything a traditional broker would do manually over the phone. Instead of waiting for callbacks, scheduling appointments, or repeating your information to multiple people, our platform does the heavy lifting in the background and delivers your best quote in under four minutes. When you’re ready to buy, our online checkout is open 24/7, so you’re never at the mercy of business hours. No phone tag, no paperwork, no waiting.
YouSet is a fully bilingual online insurance platform in Canada, offering quotes and service in both English and French. This means Quebec residents can get home, car, condo, and tenant insurance quotes entirely in French online. French-speaking customers in Quebec can also reach YouSet’s team of licensed brokers and insurance experts in French by SMS, phone, or email for support, as needed.